Brand enhancement

Bring your corporate social responsibility program to life

Align your brand with a cause that your staff feel deeply connected with to inspire and motivate. Build closer ties with local communities, increase your customer loyalty, drive productivity and sales and generate greater media exposure all while making a difference for children with cancer.

For those unfamiliar with the term, corporate social responsibility (CSR) is when an organisation operates in an ethical and sustainable way, with clear goals regarding philanthropy, charitable causes, human rights, community issues and the environment.

Many now claim CSR has become important in such areas as image, cost savings and customer engagement, it’s become vital to success.

“It’s about an organisation operating with a clear approach to being socially accountable and having a positive impact on society,” Patrick Phibbs, The Kids’ Cancer Project Head of Partnerships, explains.

“When an organisation adopts a CSR strategy, there’s usually three parties it is accountable to – itself, its stakeholders and the public. Through this, we are now seeing businesses emerging as influential leaders for change.”