Delivering Hope: CH Robinson's commitment to The Kids' Cancer Project

The third-party logistics provider’s partnership with The Kids’ Cancer Project isn’t just about sponsorship or philanthropy—it’s about heartfelt engagement and a commitment to a cause that touches lives in profound ways.

For CH Robinson, the journey with The Kids’ Cancer Project began with a quest to find a charity that aligned with their values. "As a team, we were interested in finding a cancer charity that aligns with our values to support," shared Liz McWilliams from CH Robinson. "We found out about the great work that The Kids’ Cancer Project does via a member of our business network."

There were also several personal connections to cancer that fuelled their passion to support childhood cancer research, which hit close to home for many at CH Robinson. "We have members of our team today with direct family or friends impacted by cancer," reveals Christine Pitt. This personal connection has added a layer of empathy and urgency to their efforts. 

That initial connection has now led to the partnership being the closest relationship the domestic and international freight forwarder had with a charity partner. 

According to General Manger QLD & NSW MJ Fernandes the partnership has brought unforeseen benefits, reminding their team what is important.

"Sometimes it is easy to get caught up in our business objectives," acknowledges Amber Gray. "The engagement with The Kids’ Cancer Project has helped bring perspective and formed a reminder for our team members of what is ‘important’." This newfound perspective has fostered team collaboration and generosity, even in challenging financial times.

Since partnering with The Kids’ Cancer Project, CH Robinson has celebrated several fundraising milestones. Within weeks they had embarked on their first fundraiser, hosting a series of events over a week, and smashing their target.

A Vision for Tomorrow

Ultimately, CH Robinson’s commitment goes beyond dollars raised; it’s about nurturing hope for a future free of childhood cancer.

"If the fundraising gets even one small step closer to a future prevention or cure for cancer, then it would be invaluable," they emphasise. Their hope is their efforts will not only alleviate the burden on families today but also pave the way for a brighter tomorrow.

“Every child deserves the chance to live a healthy and worry-free childhood. We need to continue in every possible way the search for prevention and cure so that no child has to experience it.”

“It’s partnerships like these that remind us of the power of collective action,” says The Kids’ Cancer Project’s Effie Kent. “CH Robinson is an example of businesses in the community making a huge positive impact.”